The Car Boys Portfolio
From 0 to 2K+ Clicks in Just 3 Months: The Car Boys’ Digital Makeover Through SEO & Social Media
We’ve seen impressive growth in total impressions, rising click-throughs, and keyword rankings, thanks to targeted SEO and creative social media content. With a data-driven approach and high-performing reels, The Car Boys are attracting the right audience and gaining momentum across the GTA.
Total Clicks in Last 3 Months
Increased Keywords Ranking
Total Impressions in Last 3 Months
Brand Overview
The Car Boys is run by two passionate car lovers who turned their passion into a business. They combine honest service, expert guidance, and personality-driven content to help GTA buyers find their ideal ride.
Challenge
- Low website visibility and weak local search presence
- Underperforming Google Business Profile (GBP) led to limited calls and showroom visits
- Website lacked optimized UX, mobile support, and brand storytelling
- Limited video content to educate and engage target audiences across social channels
Google Search Console Insights (Last 90 Days)
- Total Clicks: 2.12K
- Total Impressions: 24.1K
- Average CTR: 8.8%
- Average Position: 34.6 based on all performing keywords
Solution
To address the unique challenges faced by The Car Boys, a comprehensive digital transformation strategy was implemented, combining localized SEO, Google Business Profile (GBP) optimization, website redesign, and engaging multimedia content production. Each component was strategically aligned to improve discoverability, user experience, and brand engagement across channels.
SEO & GBP Optimization
We initiated the campaign by conducting extensive keyword research, targeting a blend of local intent and commercial keywords. This enabled the development of optimized landing pages that addressed real-time search behavior.
Simultaneously, their Google Business Profile (GBP) was fully optimized. We implemented a proactive review strategy by prompting satisfied customers to leave positive feedback. We also published regular GBP posts to improve local relevance and ranking in map packs.
Website Design & Development
Recognizing the outdated state of their previous website, we designed and launched a responsive, mobile-first website that reflects The Car Boys’ vibrant brand personality while enhancing user flow and engagement.
This modernized platform was built to support long-term SEO scalability while offering a frictionless experience for potential car buyers.
Video Production & Social Media Content
To strengthen social visibility and audience connection, we produced a suite of high-performing video assets tailored for Instagram and TikTok. These included Short-form Reels, Brand Highlights, offers and promotions. Professional Photoshoots to capture high-resolution images of vehicles, team members, and showroom to populate both the website and social channels.
The integration of educational, entertaining, and visually appealing content was pivotal in increasing engagement and follower growth.
Results
Gained 4,942 followers on Instagram within a short timeframe, reflecting the effectiveness of their storytelling and visual branding
Produced a consistent stream of short-form video content (Reels) that drove engagement through educational and entertaining themes.
Branded highlights improved content structure, user navigation, and brand consistency across platforms.
This dual-channel success proved critical in attracting a digitally native audience, building trust, and fostering repeat engagement across both search and social platforms.
Our Objective and Goals
- Increase organic traffic, impressions and ranking keywords
- Drive more calls and showroom visits through GBP optimization
- Redesign website to enhance user experience and conversion paths
- Produce high-impact video and photo assets for social media growth and brand authority
Challenges & Learnings
Balancing SEO & Media Content Production: Scaling content while maintaining quality and relevance
GBP Optimization: Ongoing updates and review generation proved key to boosting local search performance
Video Strategy: Meeting growth goals required consistent creative output of high-value, informative reels
Client Endorsement
We’re impressed with the transformation. From ranking on Google to creating content that actually connects with our audience, every part of the strategy is delivered. We’ve seen more calls, more views, and way more qualified leads.
— Co-Founder, The Car Boys
Ready to Drive Your Automotive Business Forward?
Let’s combine optimized SEO with our DMS, high-converting web design, and strategic storytelling to boost visibility and sales just like we did for The Car Boys.