Privacy Policy

Last Updated: April 11, 2025
Effective Date: April 11, 2025

Welcome to Digital Marketing 401, a digital marketing agency brand of The IT Cart and a sister company to Canada Software Company. This Privacy Policy explains how we gather, use, and safeguard your personal information when you browse our website at https://digitalmarketing401.ca or use any of our services. We are committed to respecting your privacy and ensuring the confidentiality and security of your personal and business data.

Who We Are

Digital Marketing 401 operates from Mississauga, Ontario, Canada. We provide digital marketing services across Mississauga and surrounding Ontario cities and serve global clients with online services—excluding photoshoots and video production because these 2 services need physical presence (except reel editing, which is offered worldwide).

Information We Collect

We may obtain specific details about you when you access or engage with our website.

• Personal Information: Name, email address, phone number, company name, job title, etc.
• Business Information: Project details, marketing goals, client communications.
• Billing and Payment Details: Collected only when you make a direct purchase of our services.
• Usage Data: IP address, browser type, time spent, device information.
• Cookies and Tracking Data: See section 6 for full cookie details.

How We Use Your Information

We use the collected data to:

• Deliver and manage services
• Respond to inquiries and support requests
• Improve our website and marketing strategies
• Reach out to you with important updates or promotional offers, only if you’ve given us permission to do so.
• Secure your data and ensure operational compliance
• Analyze site usage and campaign effectiveness

We never sell or disclose your personal information to external marketing companies.

If we want to use your information for any purpose beyond what is stated here, we will ask for your explicit consent first.

Legal Basis and Your Rights

As a Canadian-based company serving clients worldwide, we adhere to PIPEDA, GDPR and other privacy regulations.
You may have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict data processing
• Request data portability
• Withdraw consent

You can exercise these rights by contacting us at info@digitalmarketing401.ca

Retention of Your Data

We keep your personal information only for as long as it’s needed to:

• Fulfill the purpose it was collected for
• Meet legal and regulatory obligations
• Resolve disputes and enforce agreements

Typically, data is retained between 90 days and 2 years. Anonymous or aggregated data may be retained longer.

Cookies & Tracking Technologies

We use cookies, pixels, tags, and web beacons to:

• Analyze traffic
• Improve functionality
• Deliver targeted advertising

Cookie Types We Use:

• Essential Cookies (e.g., login/session security)
• Functionality Cookies (e.g., preferences/language)
• Performance Cookies (e.g., site usage stats)
• Marketing Cookies (e.g., ad tracking via Meta Pixel, Google Ads)

You can modify your browser settings to manage or disable cookies at any time.

Text & Whatsapp Message Communications

If you choose to subscribe to SMS notifications:

• We may send service reminders, updates or support alerts.
• Message and data rates may apply.
• To stop receiving messages, reply with “STOP”.
• We do not disclose your mobile information to third parties for marketing or promotional use.

Third-Party Tools & Links

Our site may contain links to external websites. We do not take responsibility for the privacy policies of third-party services. We recommend reviewing their policies before providing any personal information.

We may use third-party service providers (e.g., Google, Meta, analytics platforms) solely to support internal operations. These third-party providers are bound to keep your information private and secure.

Data Transfers for Global Clients

Your information might be handled in regions outside your country, such as Canada or the United States, where privacy regulations may vary. We ensure all cross-border data transfers comply with relevant international data protection laws and are securely encrypted.

Data Security

We use commercially reasonable safeguards such as:

• SSL encryption
• Encrypted data storage
• Role-based access control
• Routine audits and threat monitoring

However, no method is 100% secure. By using our services, you acknowledge the risks involved in transmitting data online.

Children’s Privacy

We intentionally avoid collecting personal information from individuals under the age of 13. If you are a parent and believe your child has provided us data, contact us to request its deletion.

Updates to This Privacy Policy

We may update this policy periodically. Changes will be posted on this page with a new “Last Updated” date. Continued use of our website and services after any updates constitutes acceptance of the revised policy.

Contact & Grievance Officer

If you have any questions, concerns or requests regarding your data, feel free to reach out to us:

Email: info@digitalmarketing401.ca
Address: Digital Marketing 401, Mississauga, ON, Canada