Sell The Car Portfolio

Boosted Sell The Car: +2.7K Traffic from SEO & Paid Social in 90 Days

We noticed a significant uplift of 2,700+ sessions in just three months, our integrated SEO and Paid Social strategy transformed Sell The Car’s digital performance building awareness, fueling enquiries, and reinforcing market authority.

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Total Visitors in Last 3 Months

Impressions in Last 3 Months

Clicks in Last 3 Months

Brand Overview

Sell The Car is Australia’s trusted online platform that connects sellers with buyers, offering instant valuations, comprehensive vehicle inspections, and guaranteed offers. Positioned for convenience and transparency, Sell The Car revolutionizes the car-selling process.

Challenge

  • Limited Visibility: Organic search performance was low
  • Stagnant Paid Acquisition: Paid Social efforts were under-optimized, leading to modest traffic and minimal ROI insight.
  • Budget Sensitivity: Need for efficient use of spend to drive high-value leads.
 

Google Search Console Insights (Last 90 Days)

  • Total Clicks: 61 → +180%
  • Total Impressions: 12.6K → +100%
  • CTR Optimization: Increased from ~0.25% to ~0.48%.

Google Analytics Insights (Last 90 Days)

  • Organic Sessions: 1.6K → consistent upward trend (double from baseline).
  • Paid Social Sessions: 1.1K → exceeding initial target of 1.0K.
  • CPA: Reduced by 30% (exact baseline data redacted).
  • Conversion Rate: Paid Social improved to ~4.2% (from 2.5%).
  • User Engagement: Organic users spent 2m+ per session, pages/session ~3.2.

Solution

SEO Strategy

Keyword Audit & Mapping: Identified high-volume, high-intent keywords like “sell my car online Australia”, mapped topics to target landing pages.

On‑Page Refinement: Enhanced titles, meta-descriptions, and H1s. Created fresh content—blog posts on “how to sell your car fast”, “<?>”, Q&A page, and region-specific landing pages.

Technical SEO Fixes: Tidied site speed, mobile usability, and crawlability (via robots.txt, sitemap updates).

Content Marketing: Launched monthly blogs/guides; fostered internal linking to service pages.

GSC Optimization: Regularly reviewed Performance tab, created working plans around rising queries and impressions. Used Schema markup (FAQ, Offer) to improve CTR.

Paid Social Strategy (Facebook & Instagram)

Audience Segmentation: Built audiences including “intend-to-sell car” behavioral segments, lookalikes of existing contacts, and retargeted website visitors via pixel.

Creative Execution: Designed carousel + video ads showcasing instant valuation, hassle-free process, and guaranteed payment.

Ad Funnel Tactics:
• Tofu: Awareness with video ads + traffic objectives
• Mofu: Lead ads pushing to landing pages
• Bofu: Retargeting ads promoting “Sell Now” call‑to‑action

Performance Optimization: A/B tested creatives, updated copy weekly. Adjusted bids & budgets dynamically based on cost per lead.

Results

Over the span of 90 days, Sell The Car achieved measurable success through an integrated SEO and Paid Social strategy:

+2.7K Total Sessions from combined SEO and Paid Social efforts

Organic Growth: Clicks surged by 180%, reaching 61 total clicks with 12.6K impressions, showcasing significantly improved visibility on key automotive search terms

Paid Social Success: Facebook Ads generated 1.1K sessions, surpassing the campaign target and contributing over 65% of paid conversions

Cost Efficiency: Cost per acquisition (CPA) was cut by 30%, optimizing spend while maintaining performance

Stronger Engagement: Organic users spent 2+ minutes per session with an average of 3.2 pages/session, highlighting improved content relevance and user experience

Conversion Rate: Paid Social conversion rate jumped to ~4.2%, up from 2.5%, signaling higher intent and better targeting

These results affirm that Sell The Car’s digital investment has not only increased reach and engagement but also translated into more efficient lead generation and market authority.

Our Objective and Goals

SEO:
• Increase organic traffic and sessions
• Improve average keyword rankings

Paid Social:
• Amplify ad visibility to boost CTR and brand recall.

Client Endorsement

Working with the team has been game‑changing. Their SEO strategy doubled our visibility and Paid Social consistently beat performance targets. Our site traffic and valuation requests have Improved.

— Marketing Manager, Sell The Car

Interested in replicating this success with your automotive or services brand?

Get in touch today for a custom SEO strategy that drives real, measurable results.

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