B Town Auto Sales Portfolio

Google Search Console Insights (Last 90 Days)

• Total Clicks: Grew from 4.83K to 5.68K
• Total Impressions: Increased from 106K to 146K
• Average Position: Improved slightly from 24.7 to 23.5
• CTR Optimization: Improvement in meta tag
  optimization or user targeting

Google Analytics Insights (Last 90 Days)

• Organic Users Growth: 4,363 total organic users
• Organic New Users: 4,367 new users from organic search
• Organic Search Sessions: 1,326
• Returning Visitors: 84.35%
• Engaged Sessions: 3 minutes 55 seconds minimum

Solution

SEO Strategy

To drive scalable visibility and solidify B Town Auto Sales as a trusted name in Ontario’s pre-owned automotive market, we executed a multi-channel strategy focused on technical SEO, brand engagement, and local relevance.

We initiated the process with comprehensive keyword research to uncover high-value commercial terms and geo-targeted phrases reflecting buyer behavior in Mississauga and the broader GTA. These insights guided the optimization of key landing pages and category structures aimed at capturing high-intent search traffic and converting visitors into qualified leads.

A thorough 70+ point technical SEO audit was performed to identify critical performance barriers. Establishing E-E-A-T was foundational to our local SEO success. We activated a customer review strategy by requesting verified buyers to leave detailed testimonials on Google Business Profile. This effort strengthened trust signals and helped elevate the dealership’s presence in local pack results, further enhancing visibility for key product and location-based searches.

Simultaneously, we deployed a content strategy focused on optimizing vehicle pages. Each piece was mapped to user intent and integrated with strategic internal linking to boost site authority and session depth.

To expand digital equity, we implemented a strategic backlink acquisition plan to boost the site’s domain authority and trust profile.

Together, these initiatives delivered a unified digital presence that not only attracted more users but retained them through enriched user experience, elevated credibility, and consistent brand storytelling.

Results

Over a 90-day campaign period, B Town Auto Sales achieved significant organic growth across both the company-owned Mississauga store and the franchise location in Kitchener:

Organic Traffic Up by 34.42%, totaling 4,363 organic users

Keyword Rankings Improved to Page 1, Position 1, significantly enhancing local visibility and lead flow for high-intent terms like “car financing Mississauga”

Google Search Clicks: Increased from 4.83K → 5.68K

Impressions: Jumped from 106K → 146K, reflecting a broader reach in search results

Returning Visitors Up by 46.72% (1,326 returning users), indicating stronger user retention and brand recall

Engagement: Users spent 3 minutes 55 seconds per session, confirming improved content experience and browsing behavior

These results highlight the effectiveness of our strategic SEO enhancements and user-focused content, driving both immediate search performance and long-term audience loyalty.