How To Spend My Digital Marketing Budget In 2025?

Before we dive deep into the blog, please tell me.

What are your plans for the digital marketing budget in 2025?

You can shoot me an email on info@digitalmarketing401.ca

SEO Budgets

• On the upper side 45% people were planning to increase their SEO budget as they think this is a winner in all situations and as we all know AI has not drastically affected the traffic. If you’re looking to get ahead, check out our SEO strategies for 2025.
• Almost 40% of people were planning to invest the same amount as before on SEO as it is completely fine and they have no problems with it.
• And to my surprise there are 15% of people who are decreasing their budget as they fear that AI search will take over and it is not working for them.

Social Media (Organic)

• 13% said that they are going to increase budgets as they think that social media is a great way to reach the masses and is a great way especially for their brand.
• 16% said that they are going to invest the same amount as before because they have no other choice, if anything else would have been working for marketers then they would choose platforms over social media.
• It was not a surprise, 71% of them would like to decrease their budget as they think social media is not working for them anymore even after trying different things. Discover smarter social media marketing strategies that adapt to 2025 trends.

Community Building

• Even with the induction of AI 90% plan on investing more in digital marketing, as they think a lot of users need real human connection and stay in touch, on various platforms. It is not just about the website and analytics but also about what we convey to the users.
• Approximately 10% plan on decreasing the budget as they think it is very hard to track the KPIs (Key Performance Indicators) and track ROI (Return On Investment).

Content Budget

• With 65% marketers planning to increase the budget for content creations I wasn’t surprised as it’s my plan as well. The reason is simple, there are different platforms and they require different formats of content. AI has been a disappointment when it comes to content creation for most of us in the marketing field as the AI generated content does not perform better as compared to human content. Podcasting has become an important way of presenting human content.
• 30% would like to continue their budget without any change, they acknowledge it is working for them on most of the platforms and excluding few platforms.
• 5% plan to decrease it as they think AI content will transform the way we create content and it will be much cheaper.

Google Paid Ads

Let’s talk about Google, though there are other channels/ platforms like Bing and yahoo but max budget is allocated to Google for advertising.

• Almost 60% of marketers plan on increasing the spend on Google ads as they think it will bring results faster, they can track the performance and the ROI. Learn how our Google Ads management services can support your paid campaigns.
• Nearly 30% of businesses plan to keep it the same as they think it is not a correct move to risk it this year.
• 10% planned to decrease it as it is easy to get more traction on social ads or they don’t have the budget for it.

Social Media Paid Ads

It was difficult to get clear answers on Social Media Paid Ads, but I decided to find which platform they were going to focus on. There was a surprising winner and that was X, so a lot of people think that X is now more accepted compared to Facebook and other platforms like linked in. You get a good crowd as well if your brand is looking for some particular sections. In my personal opinion I want to see what happens to X in 2025 as it is not an election year now! (For Canada it is! But this is a global blog!)

AI SEO

Well this is a fairly new topic for most marketers including myself. I will be publishing a blog soon about AI SEO and will link it here.

• So on AI SEO, there are 90% people who think they will give it a try and that means an increase as there was no investments in earlier budgets of 2024 or 2023 so a 90% increase we can call it. I think the reason being AI platforms like searchGPT and chatGPT being very famous and changing the way people search.
• And for the rest of 10% they think it is not worth the time or they feel like it is a new thing and it still needs time.

Email Marketing

As a marketer I feel that this should change, I mean it has been a long time since email marketing was the game changer!

• Anyhow, 35% of them have increased their budget in email marketing because they think collecting emails is still a good way to retarget and generate leads, on the other hand some say it is a new year, that means we collected more data in the past year, finally that translates to we need more budget to email those people!
• 45% of people are going to keep it the same as before as it is working for them and drives sales for them.
• 20% have decreased their budget they used to spend on email marketing, they think they can just switch the platform they use to bulk email or they plan to just make their email list shorter and target a specific pattern.

Conclusion on what I discovered in digital marketing budget trends in 2025.

I have noticed that most businesses have either increased their budget 2025 or are willing to invest as they did in 2024. I still believe it should be a better year as compared to 2024. I will be using these findings to plan my 2025 budgets and advise my clients to do the same way as well, irrespective of the business model they have – b2c or b2b. It doesn’t matter what your target audience is, invest in digital marketing and keep growing.

Plan your budget and if you need my help in planning your marketing strategy, let’s talk and build a winning roadmap together. I am Shantanu from digitalmarketing401.ca

Send me a text on 647 333 9065 or email me on info@digitalmarketing401.ca

– Shantanu Singh