My Furniture Portfolio

Google Search Console Insights (Last 90 Days)

• Total Clicks: Grew from 2.96K → 3.06K
• Total Impressions: Increased from 223K → 280K
• Average Position: Maintained stable at ~47–48
• CTR Optimization: Strategic metadata helped preserve performance despite position shift

Google Analytics Insights (Last 90 Days)

• Organic Users: +7.95%
• New Organic Users: +8.89%
• Organic Sessions: +7.74%
• Returning Visitors: +25.32%
• Engaged Sessions: +3.14%

These metrics indicate not only a broader reach but also deeper engagement. The marked 25.32% rise in returning visitors highlights the effectiveness of content and UX improvements in fostering customer loyalty. Simultaneously, a 3.14% increase in engaged sessions suggests that users are spending more time interacting with the site, consuming content, and exploring products.

Together, these results demonstrate the effectiveness of a holistic SEO approach in driving sustained growth, improving customer acquisition, and building long-term digital equity for My Furniture.

Solution

To drive scalable growth and position My Furniture as a leader in the Ontario retail furniture market, we implemented a multi-pronged SEO and content marketing strategy rooted in precision, authority, and local relevance.

We began with comprehensive keyword research focused on identifying high-value commercial and local search terms aligned with customer purchase intent. This research informed the strategic development of branded, location-based landing pages targeting top-performing retail regions. These pages were crafted to capture geo-intent traffic, improve conversion pathways, and strengthen local search visibility.

A rigorous 70+ point technical SEO audit was conducted to diagnose and resolve site-level inefficiencies. Core fixes included optimizing site speed, improving crawlability, eliminating indexing errors, and implementing structured data markup ensuring that both users and search engines had a seamless navigational experience.

We placed strong emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as a central pillar of our strategy. By encouraging satisfied customers to leave detailed reviews on Google Business Profiles, we elevated trust signals and improved local pack rankings—further strengthening customer confidence. Parallel to these efforts, we executed a results-driven content marketing strategy designed to achieve first-page rankings for competitive product queries. This included publishing buyer guides, product comparisons, seasonal decor tips, and category-optimized content aligned with keyword clusters.

To enhance the domain’s authority, we developed a targeted backlink acquisition strategy, securing high-quality, contextually relevant backlinks through guest posting, industry directories, and digital PR outreach. These efforts were pivotal in strengthening our backlink profile and elevating search engine trust.

Finally, recognizing the impact of brand presence across channels, we optimized social media profiles to align with SEO efforts, boost branded search volume, and generate social signals that complement search visibility. Together, these strategies created a strong foundation for My Furniture’s sustained growth in organic search, enhanced brand trust, and measurable increases in traffic and customer engagement.

Results

Keyword Growth: We successfully ranked for 1,345 new keywords on Google SERPs, significantly expanding My Furniture’s organic footprint and improving discoverability across key product and location-based queries.

Traffic Performance: Since the inception of the strategy, My Furniture has recorded a 44.86% increase in organic traffic—a clear indicator of heightened visibility, improved indexing, and content alignment with user intent.

Local SERP Impact: Enhanced local SEO and customer review initiatives drove a 70% increase in customer calls originating from Google Business Profile listings, validating the strength of our E-E-A-T strategy and local optimization.