Google Analytics 4 Setup and Conversion Tracking
We set up Google Analytics 4, Google Tag Manager and conversion tracking for websites in Mississauga and the GTA, so you can see which marketing brings in calls, forms and sales. We connect Google Ads and Search Console and build reports you can actually read.
Reviewed by Kavita, Digital Marketing 401. Last updated November 2026.
5-Star Reviewed
Rated 5 stars by clients on Google.
12+ Years In Business
Over 1,000 clients served since we started.
No Long-Term Contracts
No long-term commitments, complete flexibility.
What we set up
Most GA4 accounts we see collect page views but not the actions that matter. We track what makes you money.
GA4 property
A clean Google Analytics 4 setup with internal traffic filtered out and data retention set correctly.
Google Tag Manager
One container that manages your tags, so changes do not need a developer every time.
Key events
Form fills, phone clicks, bookings, purchases and other actions marked as key events.
Google Ads link
Conversions sent to Google Ads so campaigns optimize for leads, not clicks. See Google Ads management.
Search Console link
Search queries and landing pages from Google Search shown beside your analytics.
Dashboards
A simple report that shows traffic, leads and sales by channel each month.
How we set up your tracking
- Audit: we check what is already installed and what is broken or double-counting.
- Plan: we list the actions to track and agree how each one is named.
- Build: we install and configure GA4 and Tag Manager and set up each event.
- Test: we test every event with real form fills and calls before calling it done.
- Hand over: you get the dashboard, a list of what is tracked and access to everything.
Privacy and consent in Canada
Canadian privacy law expects businesses to be open about how they collect personal information online. We set up tracking that respects your cookie consent choices and your privacy policy and we flag where you may need legal advice. We are not lawyers, so we do not give legal opinions.
Want to learn more first? Read our guides to conversion tracking setup and tracking marketing ROI.
How pricing works
Pricing depends on how many actions you want tracked, which platforms we connect and whether you sell online. An eCommerce store with purchase tracking is a larger setup than a service website with a contact form.
Every quote is written after a free consultation and we do not lock clients into long-term contracts.
Who this is for
Businesses running ads or SEO who cannot say which channel brings their leads and anyone whose GA4 numbers do not match reality.
Who this is not for
Anyone who wants to track individual visitors without consent. We only set up tracking that follows your privacy policy.
What clients say on Google
Digital Marketing 401 is rated 5 stars by clients on Google.
“Good agency providing marketing services. I was able to generate lot of leads for my e commerce business that was in start up phase. Manager Shantanu was very great and diligent understanding our goals”
“Excellent team for website design and development. Smooth execution with creative ideas and timely delivery!”
Frequently asked questions
What is a key event in GA4?
A key event is an action you mark as important, such as a form submission, phone click or purchase. GA4 reports on key events separately so you can see which channels drive them.
Do I need Google Tag Manager?
Not always, but it makes tracking easier to manage. Tags can be added or changed without editing your website code each time.
Can you track phone calls?
Yes. We can track clicks on your phone number and, with a call tracking service, calls from people who dial the number directly.
My GA4 numbers look wrong. Can you fix them?
Yes. Common causes are duplicate tags, missing filters for your own visits and events that fire twice. We audit and fix the setup.
Do I have to sign a long-term contract?
No. We do not lock clients into long-term contracts.
Areas we serve
From our office in Mississauga we work with businesses across the Greater Toronto Area and Ontario and we meet clients on Zoom or Google Meet.
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