Media Planning and Media Buying Services
We plan and buy digital media across Google, YouTube, Meta, LinkedIn, TikTok and programmatic display for businesses in the GTA and across Canada. We choose the channels your audience uses, set budgets, negotiate placements and track every dollar, so your advertising reaches the right people at the right time.
Reviewed by Kavita, Digital Marketing 401. Last updated November 2026.
5-Star Reviewed
Rated 5 stars by clients on Google.
12+ Years In Business
Over 1,000 clients served since we started.
No Long-Term Contracts
No long-term commitments, complete flexibility.
What media planning and buying includes
Spreading a budget across every platform wastes it. We put money where your buyers are and move it as results come in.
Audience research
Who your buyers are, where they spend time online and what they respond to.
Channel selection
The right mix of Google, YouTube, Meta, LinkedIn, TikTok and display. See Google Ads and Facebook ads.
Budget allocation
A budget split by channel and month, with room to move money to what works.
Placements
Negotiated placements on relevant sites and apps where direct buys make sense.
Creative specs
Ad sizes, lengths and formats for each channel. See video production.
Measurement
One report across all channels with spend, results and cost per result.
How we plan and buy media
- Brief: we agree your goal, audience, budget and timing.
- Plan: we build a media plan with channels, budgets and expected reach.
- Buy and launch: we set up campaigns and placements.
- Optimize: we move budget toward the channels with the best cost per result.
- Report: you see spend and results by channel in one report.
How pricing works
Pricing depends on your media budget, the number of channels and how often campaigns change. Media spend is paid to the platforms and is separate from our planning and management fee.
Every quote is written after a free consultation and we do not lock clients into long-term contracts.
Who this is for
Businesses running several channels at once and brands launching a product or entering a new market.
Who this is not for
Very small budgets spread across many platforms. With a small budget, one or two well-run channels almost always beat six thin ones.
What clients say on Google
Digital Marketing 401 is rated 5 stars by clients on Google.
“Good agency providing marketing services. I was able to generate lot of leads for my e commerce business that was in start up phase. Manager Shantanu was very great and diligent understanding our goals”
“Excellent team for website design and development. Smooth execution with creative ideas and timely delivery!”
Frequently asked questions
What is the difference between media planning and media buying?
Media planning decides where, when and how much to advertise. Media buying is purchasing the ads and placements and managing them once live.
What is programmatic display?
Programmatic display uses automated platforms to buy banner and video ads across many websites and apps, targeted by audience.
What budget do I need?
Enough to run each channel properly. We will recommend fewer channels rather than spreading a small budget too thin.
Do I have to sign a long-term contract?
No. We do not lock clients into long-term contracts.
Areas we serve
From our office in Mississauga we work with businesses across the Greater Toronto Area and Ontario and we meet clients on Zoom or Google Meet.
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